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Internet Marketing Evolution
I have been in technology for long enough to see the entire evolution of Internet Marketing.
When I started in the 90's, it was all about the technology. We were really excited to offer eMagazine Publishing tools that were very cutting edge at the time. We were doing Internet Marketing with technology. Now technology is a sidenote to marketing results.
Today, Internet Marketing is only about the technology if you are working with the wrong people. You have to work with people that are marketing savvy first, and technology savvy second. Otherwise, the consultant will keep adding technology features thinking the next feature will get results. It will not.
What is Online Marketing?
In its simplest form, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model.
Common areas of interest within the field of online marketing include:
Business models on the web
Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
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