Almost all businesses large and small, old and new have a common denominator. Common denominator is that they want to search for customers, partners and prospects to increase its dominant position and enhance a brand with the ultimate goal is to create new business opportunities.
One of the most effective way to implement this is to optimize the search engines (SEO). There are many effective methods of SEO can optimize your business website, but besides that there are some nefarious tricks not only ruin the reputation and caused the company's website that you are prohibited Gooble also caused a series of problems related to law.
There is an ongoing debate among experts about what is considered the SEO "white hat" SEO and "black hat". In my opinion, the biggest difference is the SEO "white hat" search engine to help users bring to the quality of the results by following the instructions available. On the other hand, SEO "black hat" covers the abuse of these limitations are available in a set of rules in the order given search engine.
Experts often disagree on what is considered the method of SEO "white hat" SEO and "black hat". In my opinion, the call of this method is not important what is important here are some tips this is the worst idea and so most marketers should avoid using them. The reasons are always changing but there is a general pattern that is: avoid the SEO tricks to deceive search engines and distort search results. This is my personal experience: if a job is done "manually review" discovery procedure available, it is probably a very bad procedure. It would be safe to admit that if you try to take advantage of vulnerabilities in today's algorithms, the advantage will only be temporary. More importantly, you may face high risks when your site penalized or banned.
Six SEO tips that manufacturers should avoid:
1. Link Farms
Everyone consistently that one of the most powerful influence on search rankings is the quantity and quality of a link to a website. Link farm is a group of websites are created with the aim of raising the number of links to a website is available. These links are "fake" (to signal quality websites that link) and thus distort search engine results.
2. Automated Content Generation / duplication
Content duplication, the search engines love content. We especially liked the content is updated regularly. Unfortunately, creating original content like this will take a lot of time and effort. When trying to create a network search engine in order to establish more sites from a website, and do this often causes some pages will try to automatically generated content or get the content of the Other websites to post again. This procedure is often accompanied by links Farms (because if you create thousands of sites, you will need to post content on the site so that search engines will bring them to a list of links) Google is very good at determining what is the content of "natural" and what is valuable content is computer generated. Left on their own will copy content from other sites is illegal to copy, and this is considered unethical.
3. Keyword stuffing
This procedure relating to the portion of the site many times a certain keyword to influence search engine results. Many years ago the search engines have disabled this procedure, but for some reason this procedure is still being widely used.
4. Cloaking
This procedure to transfer content to another site network search engine rather than to users. Conventional engine for this procedure is to transfer content to search engines to rank above a certain limit instead of sending content to real users. Search engines detect this fairly easily. If you are suspected of using tricks cloaking, it was easy for someone (such as Google employees, for example) visit your site and check to see if you're cloaking or not. When detected, the procedure is one of the most reliable measures to prohibit site activities.
5. Hidden Text
The trick is to hide text on your site for search engines that will enter into the list (in order to increase ratings), the visitor will not be seen. The simplest example is the change in white text on a white background. This procedure is based on something as simple as the HTML tags , CSS styles or JavaScript to change the website. Regardless of these subtle tricks to where it is still being detected in a few small details.
6. Doorway / Gateway Pages
This trick is similar to cloaking tricks. Instead of transferring content to the spiders, another page came out a certain page to be ranked well in search engines, but then send the user a different page. Obviously this is not interesting for users when they can not find the content they need. It is misguided to try to beat the Google engineers. Almost all of these tricks that search engines could not be detected. They are based on the abuse of the current limit of the algorithm used for search engines. Any Internet-based tactics to overtake Google is not a smart tactic. Because for most marketers , rather than spending time and effort on the tips above, they will invest in two things:
• Improve the website to be ranked high because of the content and value differences.
• To assist the search engines discover content for the benefit of users. Cooperate with the search engine instead of trying to take advantage of our website is the only way to help you operate effectively in the future.
( Source from lantabrand )